E-commerce marketing refers to the strategies and techniques used to promote an online store and drive sales of its products or services. It involves attracting potential customers to a website, encouraging them to make purchases, and maintaining relationships to encourage repeat buying.

Social Media Marketing: Using platforms like Facebook, Instagram and Twitter to promote products, engage with audiences, and increase brand awareness.
Email Marketing: Sending personalized messages, promotions, and updates to customers to encourage purchases and build loyalty.
Content Marketing: Creating videos, guides, and product descriptions to educate customers and influence their buying decisions.